Privacy policy

This Privacy Policy describes how AstorRay (“we,” “us,” or “our”) collects, uses, discloses, and otherwise processes your personal information when you visit our website, use our services, make a purchase, or otherwise interact with us (collectively, the “Services”). Please read this Privacy Policy carefully to understand our practices regarding your personal information.

1. Personal Information We Collect

As further described below, we may collect personal information directly from you, from third-party sources, and automatically through your use of our Services.

A. Personal Information Collected Directly from You

While the personal information we collect varies depending upon your use of our Services and our interactions with you, we generally collect the following:

Contact Information: When you contact us or sign up to learn more, we collect your name, email address, phone number, and the contents of your message.
Account and Profile Information: When you create an AstorRay account, we collect your first and last name, email address, username, password, and any other information submitted through your account.
Purchases, Payments, and Rewards: When you make a purchase, we collect your payment type, payment card details, billing and shipping addresses, and purchasing information (e.g., SKUs and products purchased).
Communications and Interactions: Records of your contact details and communications when you email, call, interact with our social media, post product reviews, or use our virtual chat functions.
Promotional Information: If you opt-in to marketing communications, participate in sweepstakes, or join promotions, we collect your contact details, preferences, and potentially tax information/waivers if you win a contest.
Responses and Feedback: Information provided via surveys, questionnaires, or market research initiatives.
Events and Registration Details: Information related to your participation in events hosted or sponsored by AstorRay.
Professional Information: If you join the AstorRay Affiliate Program or Trade Program, we collect contact details, company information, and related professional data.
Preferences: Communication and product preferences you provide when interacting with us.

Note: By providing your contact information, you agree that we may contact you via automated dialing systems or pre-recorded messages for the purposes described above. You may opt out at any time by contacting cs@astorray.com.

B. Personal Information Collected from Third Parties

We may receive personal information from business partners, data analytics providers, and social media platforms, including:

Social Media Information: If you tag AstorRay in posts, we may collect your account profile name and email to communicate with you.
Lead and Prospect Information: Information from data analytics and marketing providers to reach new customers or update our existing records.
Referral Information: If another user refers you to our Services, we may receive your contact information from them.
Integrated Service Information: If you connect to our Services via third-party integrations (e.g., PayPal), we collect information related to your use of those connections based on your privacy settings with those third parties.

C. Personal Information Collected Automatically

We automatically collect information related to your use of our Services via cookies, pixel tags, and similar technologies:

Device and Browsing Information: Browser type, domain name, page views, date/time stamps, operating system, device type, unique IDs, ISP, referring/exiting URLs, and clickstream data.
Activities and Usage: Links clicked, searches, features used, items viewed, and time spent on our site.
Location Information: General location data derived from your IP address.

2. Purposes for Collection and Processing

We collect, use, and process personal information for the following purposes:

Services and Support: To operate the Site, manage accounts, fulfill orders, process payments, and provide customer and technical support.
Analytics and Improvement: To evaluate and improve our Services, develop new features, and for internal quality control.
Communication: To respond to inquiries, send requested materials, and provide administrative updates regarding terms and policies.
Administering Programs: To operate the AstorRay Affiliate and Trade programs.
Customization: To personalize your experience, tailor content, and offer location-based customization.
Marketing and Advertising: To send promotional information about sales, deals, discounts, and new offerings.
Research and Surveys: To administer market research and user satisfaction surveys.
Security and Protection of Rights: To prevent fraud, unauthorized access, and misuse of our Site, and to enforce our Terms of Service.
Compliance and Legal Process: To comply with legal obligations, respond to subpoenas or court orders, and manage litigation.
General Business Operations: To conduct financial audits, assess business transactions (e.g., mergers or acquisitions), and maintain appropriate business records.

3. Disclosures of Personal Information

We may disclose the personal information we collect to the following recipients:

Affiliates and Subsidiaries: To our corporate affiliates for business and operational purposes.
Business Partners: To partners for special offerings, or to manufacturers/retailers for warranty or recall purposes.
Vendors and Service Providers: To IT hosts, payment processors, shipping facilitators, marketing providers, and legal counsel who perform functions on our behalf.
Other AstorRay Users: Information you post in public-facing forums, reviews, or testimonials may be viewable by other users.
Third-Party Marketing and Analytics: To companies providing advertising, campaign management, or analytics services.
In Support of Business Transfers: To acquiring companies, lenders, or advisors in the event of a merger, acquisition, restructuring, or bankruptcy.
Compliance and Security: To law enforcement, regulators, or third parties when necessary to protect our rights, safety, or property, or to comply with the law.
Aggregate/Deidentified Data: We may share data that cannot reasonably identify you for analytics, research, or development purposes.

4. Cookies, Targeting, and Analytics

We and our service providers use cookies, pixels, and local storage to collect browsing data, analyze Site usage, and personalize marketing.

Cookies & Pixel Tags: Small data files or invisible graphics used to track user activity, gauge email open rates, and manage site performance.
Third-Party Analytics: We use tools like Google Analytics. You can learn about Google’s practices here and opt-out via the Google Analytics Opt-out Add-on.
Third-Party Advertising & Cross-Device Use: We work with ad networks to display targeted ads on our Site and third-party sites, potentially identifying multiple devices used by you to serve personalized content.
Custom Lists: We may share hashed or secure customer list information (like email addresses) with third platforms to better target our advertising campaigns.

5. Your Privacy Choices

You have multiple ways to manage your privacy preferences:

Your AstorRay Account: Log in to update your profile and personal information.
Marketing Communications: Opt-out of promotional emails via the "unsubscribe" link, or reply STOP to SMS messages. You will still receive transactional or account-related communications.
Cookie Preferences: Adjust your browser settings to block or notify you about cookies. Note that disabling necessary cookies may impair Site functionality.
Browser Signals: We recognize Global Privacy Control (GPC) signals as an opt-out of targeting cookies, applicable to the specific browser transmitting the signal.
Industry Ad Choice Programs: U.S. users can opt out of participating ad networks at aboutads.info/choices.

6. External Links and Features

Our Services may contain links to third-party websites or social media widgets (e.g., Facebook, Pinterest). Your interaction with these features is governed by the privacy policies of the respective third parties, not this Policy.

Social Media Data: If you wish to delete or modify data obtained through social media platforms, please contact us with the platform details and the specific data at issue.
Video Links: Playing embedded videos (e.g., YouTube) subjects you to the host’s terms of service and privacy policies.

7. User Generated Content

If you utilize public-facing interactive features (e.g., product reviews, blogs, testimonials), please be aware that any information you post is publicly viewable and searchable. You have no expectation of privacy or confidentiality in the content you submit to these public areas.

8. Security

We implement reasonable precautions to protect your personal information from loss, misuse, unauthorized access, disclosure, or alteration. However, no data transmission over the internet can be guaranteed as 100% secure. We encourage you to use a strong, unique password for your AstorRay account and to never share it with others.

9. Children’s Privacy

Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have collected information from a child under 16, we will take immediate steps to delete it. Parents or guardians who believe we hold such information can contact us at cs@astorray.com.

10. Data Retention and Localization

AstorRay is based in the United States. Personal information collected is retained and stored in the U.S. By using our Services, you acknowledge and agree that your personal information may be transferred to and stored in the United States, where it may be subject to access by local government authorities under U.S. law.